Adiatma S

SEO Manager

Later Chemicals Ltd • Full-time

Apr 2026 - Aug 2026 • 4 mos

• Own organic growth strategy for a payments-first OTA competing on flexibility (100+ BNPL/crypto payment methods, 650+ airlines) rather than price, across US, UK, Singapore, and APAC markets • Leading SEO/AEO strategy through a full company rebrand and domain migration — protecting search equity and brand recognition while the company repositions from a functional "fair pricing" value prop to an emotive, lifestyle-driven brand • Building the company's presence in AI-driven search (ChatGPT, Perplexity, Google AI Overviews), shifting the function's focus from traditional rankings to brand recognition and citation share against category leaders • Directing technical SEO and content infrastructure for a programmatic content engine spanning hundreds of airline, destination, and payment-method pages • Driving international expansion readiness (hreflang, localization) to support entry into new non-English markets with local payment demand • Partnering directly with founders/leadership, product, and engineering to embed SEO/AEO considerations into a fast-moving startup's product and brand decisions

SEO Manager

Leverate Group • Full-time

Mar 2024 - Apr 2026 • 2 yrs 1 mo

• Built E-commerce SEO product and secured a big Indonesian e-commerce client • Improved an insurance client's website traffic by more than 7x in 12 months • Lead the SEO team • Formulate SEO/ASO/Google Business Profile/GEO strategies for new business pitches • Delivering on-page, off-page and technical SEO implementations in order to improve clients' website visibility • Build new product/service offerings based on SEO foundation • Manage freelancers and external vendors in order to support SEO deliverables• Gather new insights regarding SEO/ASO/Google Business Profile and share it with the team/company • Experiment with new tools and workflows, especially with AI • Reports to Head of Marketing Technology & COO

Associate SEO Manager

Greenpark • Full-time

Sep 2022 - Mar 2024 • 1 yr 6 mos

• Creating technical recommendation for client's website revamp, which resulted in website traffic improvement (by >32%) after the website was launched • Develop SEO strategy for managed clients, which includes: SEO optimization strategy, organic search opportunity findings, gathering learnings and insights from competitors, website technical audit • Conduct keyword research and formulate SEO recommendations to support editorial team in developing high quality content • Supporting Head of Search for developing pitch decks, which includes: website performance data gathering and analyzing, opportunity assessment, competitor analysis, backlink analysis, on-page & technical analysis, Core Web Vitals assessment • Conduct YouTube optimization and liaise with creative production team to improve client's YouTube channel performance • Supporting SEO Specialists' work in terms of quality checking, sharing & discussion sessions, delegating tasks that can improve the team members' skills & experiences • Coordinating with developer team in order to implement website technical improvement • Conduct regular monitoring and traffic data analysis to anticipate for further action • Reports to Senior SEO Manager