
Adnan Hameed
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Portfolio
Work experience
Amazon Listing and PPC Expert
Team4Brand • Full-time
Dec 2024 - Present • 1 yr 6 mos
Strategic PPC Management: Orchestrated end-to-end Sponsored Products, Brands, and Display campaigns with a primary focus on aggressive TCOS (Total Cost of Sales) control and ROI maximization. Listing Architecture: Developed "Highly Optimized Competitive Product Titles" and backend search terms for international markets (US, UK, EU, JP), ensuring 100% indexing for high-volume keywords. Data-Driven SEO: Leveraged advanced analytical tools (Helium 10, Brand Analytics) to perform deep-dive competitor research and Reverse ASIN lookups. A+ Content Strategy: Led the design and implementation of A+ Image and Video Content, focusing on visual storytelling to enhance Unit Session Percentages (Conversion Rates). Operational Excellence: Managed complex inventory levels, FBA shipments, and administrative tasks including vouchers, promotions, and ASIN health monitoring. Key Achievements 1. Dramatic TCOS Reduction & Profitability Successfully reduced the average TCOS of underperforming accounts from 35% to 12% within a 60-day window by applying a "Physics-based" analytical approach to bid management and negative keyword harvesting. Optimized PPC spend by eliminating "bleeding" keywords, resulting in a 25% increase in net profit margins for core ASINs. 2. Global Market Dominance (US, UK, EU, JP) Strategized and executed product launches across multiple international territories, achieving Top 10 organic rankings for highly competitive primary keywords within the first 30 days of launch. Authored over [Number] highly optimized listings, utilizing localized keyword banks to ensure cultural and search-intent relevance across diverse global regions. 3. Conversion Rate Enhancement (A+ Content) Spearheaded a "Visual First" listing overhaul project that integrated high-definition A+ Content and Video modules, leading to a 35% uplift in the Conversion Rate.