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adrian_falk_

Adrian Falk

@adrian_falk_

Designing high converting landing pages and email automation

Germany
German, English, Dutch, French, Spanish
About me
I help Shopify brands and SaaS businesses grow through high-converting email automation and landing page design. I specialize in Klaviyo and Mailchimp email flows that increase repeat sales, customer retention, and enrollments, plus conversion-focused landing pages for AI SaaS products. Every project is built with strategy, performance, and measurable results in mind.... Read more

Skills

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adrian_falk_
Adrian Falk
Offline • 
Average response time: 1 hour

See my services

Email Automations
I will create klaviyo email flows for shopify skincare brands to increase repeat sales
From$10 / projectMore details
Email Automations
I will create klaviyo email automation for shopify supplement brands to increase custom
From$10 / projectMore details

Portfolio

Work experience

Klaviyo

Email Marketing & Lifecycle Automation Specialist

Klaviyo • Freelance

Apr 2019 - Present • 7 yrs 4 mos

Designed and optimized lifecycle email marketing strategies for Shopify stores, direct-to-consumer (DTC) brands, and e-commerce businesses using Klaviyo to improve customer engagement, retention, and revenue growth. Developed and implemented high-performing automated customer journeys, including Welcome Series, Abandoned Cart Recovery, Browse Abandonment, Post-Purchase Follow-up, Win-Back Campaigns, Customer Replenishment, Cross-Sell and Upsell Sequences, VIP Loyalty Programs, and Product Launch Email Flows. Leveraged advanced customer segmentation, behavioral triggers, dynamic content, and personalization to deliver relevant messaging at every stage of the customer lifecycle. Worked closely with merchants and cross-functional marketing teams to align email campaigns with seasonal promotions, product launches, and overall business objectives. Conducted A/B testing on subject lines, email copy, creative layouts, calls-to-action, send times, and audience segments to improve open rates, click-through rates, conversions, and customer lifetime value. Monitored campaign performance through analytics and reporting dashboards, using data-driven insights to refine automation workflows, enhance deliverability, maintain list hygiene, and identify new opportunities for revenue growth. Collaborated with designers, copywriters, and e-commerce specialists to ensure every campaign reflected brand consistency while delivering measurable business results and an exceptional customer experience.