Adriana C

Appointment Setter & Lead Generation Specialist

Freelance • Self-employed

Dec 2022 - Present • 3 yrs 11 mos

Worked with businesses and agencies to identify potential customers, initiate outbound conversations, qualify prospects, and create consistent sales opportunities. My work involved building targeted lead lists, researching decision-makers, conducting cold calls and outreach, following up with prospects, handling initial objections, and booking qualified appointments for sales teams. Key responsibilities: Built targeted B2B prospect lists Conducted cold calling and outbound outreach Qualified leads based on client-specific criteria Booked appointments with qualified prospects Managed follow-up sequences Researched companies and decision-makers Created and optimized outreach scripts Updated CRM and lead-tracking records Monitored prospect responses and campaign activity Helped maintain a consistent sales pipeline