Saeed M

Performance Marketing Specialist

Quick Share Marketing • Full-time

May 2023 - Sep 2025 • 2 yrs 4 mos

A Performance Marketing Specialist is responsible for planning, launching, managing, and optimizing paid advertising campaigns across digital platforms to drive measurable results such as leads, sales, conversions, and return on ad spend (ROAS). The role focuses on data-driven marketing strategies and continuous campaign optimization. Managed and optimized pay-per-click (PPC) campaigns across platforms such as Google Ads, Meta Ads Manager, and TikTok Ads. Conducted keyword research, audience targeting, and competitor analysis to improve campaign performance. Created and optimized lead generation campaigns to drive high-quality customer inquiries. Monitored campaign performance metrics including CTR, CPC, CPA, and conversion rates. Implemented A/B testing for ad creatives, landing pages, and bidding strategies. Managed daily advertising budgets and optimized campaigns to maximize ROI and ROAS. Analyzed performance data and prepared detailed marketing reports to improve future strategies.