BK Zarder

Head of Digital Growth & Performance Marketing

Red Sparrow Digital • Full-time

Nov 2023 - Present • 2 yrs 7 mos

As the Head of Digital Growth & Performance Marketing at Red Sparrow Digital, I lead the planning, execution, and optimization of scalable digital growth strategies for brands aiming to dominate their market. My role focuses on aligning performance marketing, funnel strategy, and analytics to deliver measurable revenue outcomes. I work closely with business owners and internal teams to transform marketing efforts into predictable growth engines. Key Responsibilities: - Leading high-performance paid advertising strategies (Google & Meta) - Designing and optimizing conversion-focused funnels and landing pages - Driving ROI through advanced audience targeting and A/B testing - Overseeing SEO and content strategies for sustainable growth - Translating data insights into executive-level growth decisions Outcome: Revenue-focused growth systems, not just campaigns.

Principal Digital Marketing & Growth Consultant

Keepers Digital • Full-time

Jun 2021 - Nov 2023 • 2 yrs 5 mos

At Keepers Digital, I serve as a Principal Digital Marketing & Growth Consultant, partnering with brands to architect high-impact digital strategies that convert traffic into long-term customers. My work is deeply rooted in strategy, analytics, and execution excellence, ensuring every initiative supports business scalability and profitability. Key Responsibilities: - Consulting brands on full-funnel digital marketing strategy - Auditing and optimizing existing ad accounts and growth funnels - Developing customer acquisition and retention frameworks - Implementing data-driven CRO and performance optimization - Providing leadership-level insights and actionable roadmaps Outcome: Clarity, control, and scalable digital growth.

Digital Strategy & Growth Operations Lead

Dgency • Full-time

Apr 2019 - May 2021 • 2 yrs 1 mo

As the Digital Strategy & Growth Operations Lead at Dgency, I bridge the gap between strategy and execution by building structured, scalable digital systems for growing brands. My role emphasizes process optimization, performance marketing, and growth operations, ensuring marketing efforts are efficient, measurable, and aligned with business goals. Key Responsibilities: - Structuring digital growth frameworks and operating systems - Managing and optimizing multi-channel performance campaigns - Improving conversion paths and customer journey flows - Implementing analytics dashboards and KPI tracking - Supporting founders with strategic growth planning Outcome: Organized, data-backed growth with operational efficiency.