Sadheen

E-commerce Marketing Specialist

Alicia DiMichele Boutique

Feb 2025 - Present • 1 yr 4 mos

As the Facebook & Instagram Ads Strategist for Alicia DiMichele Boutique, I manage the brand’s complete paid advertising ecosystem, from campaign strategy and audience development to optimization and scaling. By implementing data-driven advertising strategies, advanced audience targeting, creative testing, and high-converting retargeting campaigns, I consistently achieved a 7–8X ROAS while driving substantial revenue growth. My efforts helped the brand acquire new customers, increase repeat purchases, and scale profitably, making paid social advertising a key driver of its continued e-commerce success.

Social Media Marketing Specialist

IBT Learning

Jun 2022 - Present • 4 yrs

As a Social Media Marketing Specialist at IBT Learning, I lead Facebook and Instagram advertising initiatives to drive brand growth, generate high-quality leads, and increase course enrollments for one of the industry's leading DevOps and IT training providers. I develop and execute data-driven marketing strategies, manage full-funnel advertising campaigns, optimize performance through advanced audience targeting and A/B testing, and continuously scale winning campaigns to maximize ROI. My contributions help connect aspiring professionals with career-transforming training programs while supporting the company's ongoing growth and market presence.