SHEAK SAJIB

Google Ads Manager | Non-Emergency Medical Transportation (NEMT)

Armour Medics • Freelance

Aug 2025 - Present • 11 mos

Managed and optimized Google Ads campaigns for a Non-Emergency Medical Transportation (NEMT) company focused on generating high-quality private-pay ride bookings. My role involved building and scaling search campaigns targeting individuals, caregivers, seniors, and families actively searching for wheelchair transportation, stretcher transport, ambulatory services, hospital discharge rides, and other medical transportation solutions. I conducted in-depth keyword research to identify high-intent search terms, structured campaigns into tightly themed ad groups, and created compelling ad copy designed to maximize click-through rates and conversions. I also developed ad assets including headlines, descriptions, callouts, structured snippets, and sitelinks to improve ad relevance and Quality Score. Beyond campaign setup, I continuously monitored performance metrics, optimized bidding strategies, refined audience targeting, implemented negative keyword strategies, and improved conversion tracking to reduce wasted spend and increase qualified leads. I worked closely with landing page messaging to ensure alignment between user intent, ad copy, and booking actions. Key responsibilities included: • Google Ads Search Campaign Management • High-Intent Keyword Research & Expansion • Conversion-Focused Ad Copywriting • Campaign Structure & Ad Group Optimization • Negative Keyword Strategy • Local Search & Geo-Targeting Optimization • Lead Generation for Private-Pay Clients • Conversion Tracking & Performance Analysis • CTR, Quality Score & ROAS Optimization • Landing Page Messaging Alignment The primary objective was to increase visibility among local searchers actively seeking medical transportation services while driving consistent private-pay inquiries and ride bookings through Google Search.

Google Ads & Local SEO Specialist

Fiverr • Freelance

Mar 2024 - Present • 2 yrs 4 mos

Level 2 Fiverr Seller specializing in Google Ads & Local SEO, helping local businesses generate more leads, phone calls, and booked jobs through high-converting marketing strategies.

Local SEO, GEO & AEO Specialist | Home Care & Senior Care Industry

Heart 2 Heart Home Cares • Freelance

Jan 2026 - May 2026 • 4 mos

As a Local SEO, GEO, and AEO Specialist for a home care agency, I helped improve the company's online visibility and generate qualified inquiries from families searching for trusted in-home care services. My focus was on increasing local search presence, strengthening authority, and driving private-pay leads through organic search. I developed and executed local SEO strategies targeting high-intent searches related to senior care, personal care, companion care, dementia care, respite care, and other home care services. This included optimizing Google Business Profiles, improving local citations, creating geo-targeted service pages, enhancing on-page SEO, and implementing schema markup to improve search visibility. Beyond traditional SEO, I applied GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) techniques to help the business gain visibility in AI-generated search results, voice search, featured snippets, and question-based searches. By aligning content with user intent and search behavior, I improved discoverability across both traditional and AI-powered search platforms. Key responsibilities included: • Local SEO Strategy & Implementation • Google Business Profile Optimization • Google Maps Ranking Improvement • Geo-Targeted Landing Pages • Local Citation Building & Management • On-Page SEO Optimization • Technical SEO Audits & Fixes • Schema Markup Implementation • GEO & AEO Optimization • AI & Voice Search Visibility • Featured Snippet Optimization • Competitor Research & Analysis • Review & Reputation Management • Search Performance Monitoring My goal was to help the agency rank higher in local search results, increase visibility where families actively search for care providers, and generate a steady flow of qualified inquiries for home care services.