
Muhammad Kaif
Turning Clicks into Customers
Skills

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Portfolio
Work experience
Meta Ads Specialist | Facebook & Instagram Advertising
Facebook • Freelance
Jul 2025 - Present • 1 yr 1 mo
**Meta Ads Specialist** Planned, launched, and optimized Meta (Facebook & Instagram) advertising campaigns for digital products. Experienced in audience research, campaign setup, creative testing, conversion tracking, and performance optimization. Successfully managed an ebook promotion campaign that generated 4 sales with only $5.77 in ad spend, producing $11.96 in revenue. Achieved 501 landing page views at $0.01 per view, 820 clicks, and a 12.91% CTR through strategic audience targeting and conversion-focused ad creatives. Skilled in lead generation, sales campaigns, budget management, audience targeting, retargeting strategies, and performance analysis to maximize ROI and business growth.