Jonayed

Senior Facebook & Paid Social Ads Specialist

Foxtail Growth • Full-time

Dec 2021 - Present • 4 yrs 9 mos

Job Responsibilities: => Managed end-to-end Facebook, Instagram, and TikTok ad campaigns for eCommerce brands, local businesses, and service providers. => Created high-converting lead generation, sales, and retargeting campaigns. => Built and optimized full-funnel strategies (Cold → Warm → Hot audiences). => Set up Meta Pixel, Conversion API (CAPI), and advanced event tracking. => Developed Custom & Lookalike audience strategies to scale campaigns efficiently. => Conducted creative testing (ad copy, creatives, hooks, offers) to improve CTR and ROAS. => Monitored KPIs including CPA, CPL, ROAS, CTR, and conversion rates. => Managed ad budgets and scaled profitable campaigns while maintaining cost efficiency. Key Achievements: => Generated consistent 3x–7x ROAS for eCommerce brands. => Reduced cost-per-lead by up to 45% through advanced audience optimization. => Scaled multiple ad accounts from testing phase to stable 5-figure monthly revenue. => Improved campaign performance through structured A/B testing frameworks. => Successfully managed six-figure ad spend across various industries. Client Insights: => Developed deep understanding of buyer psychology and creative-driven performance marketing. => Learned how to align paid ads with business profit margins and backend revenue strategy. => Strengthened ability to analyze data and quickly identify scaling opportunities. => Recognized the importance of creative testing, offer positioning, and audience fatigue management.

Paid Social Media Marketing Specialist

Codeghor Software Ltd • Full-time

Dec 2019 - Dec 2021 • 2 yrs

Job Responsibilities: => Set up and managed Facebook & Instagram ad accounts from scratch. => Built structured campaign frameworks for lead generation and brand awareness. => Integrated Meta Pixel tracking and conversion optimization systems. => Assisted businesses in transitioning from organic-only marketing to paid traffic strategies. => Coordinated with content creators and designers to develop high-converting ad creatives. => Supported Google Ads campaigns for cross-platform marketing synergy. Key Achievements: => Successfully launched 100+ paid social campaigns across multiple niches. => Increased conversion rates by 30%+ through funnel optimization. => Improved audience targeting efficiency using data-backed testing. => Helped businesses achieve consistent lead flow and scalable ad performance. Client Insights: => Gained strong understanding of social media consumer behavior. => Learned how to balance creative strategy with data-driven optimization. => Developed expertise in scaling profitable campaigns without increasing CPA. => Built strong communication and reporting skills with international clients.