shumaila.E

Facebook ad manager

Lumière Beauty Co. • Freelance

Jan 2021 - Feb 2021 • 1 mo

Lumère Beauty, an online beauty and cosmetics store, approached me to run their Facebook Ads campaign. They wanted to expand their customer reach and get more shoppers clicking through to their website, all while staying within a limited monthly ad budget a common concern for growing beauty brands. The Challenge: The biggest hurdle was the competitive nature of the beauty industry on Facebook, where ad costs can climb quickly due to high demand for similar audiences. The client needed a way to stand out and attract clicks without overspending, and their previous ad setup wasn't delivering enough volume at an affordable rate. My Approach: I focused on building a leaner, data-driven strategy narrowing down to the best-performing ad sets, refining interest based targeting specific to skincare and beauty shoppers, and adjusting bids in real time based on daily performance trends. Rather than spreading the budget thin, I concentrated spend on the top performing ads to push volume while keeping costs low. The Outcome: The campaign delivered 5,684 link clicks and reached over 529,000 people, with impressions crossing 836,000 all at an average of just $0.02 per click. This gave Lumère Beauty a strong, cost efficient boost in visibility and traffic without exceeding their budget.