Afnan

Agency Manager + Virtual Assistant

Web Guider • Full-time

Dec 2024 - Present • 1 yr 5 mos

Client-Based Role: Virtual Assistant to Anna Roussos (Ratta Studio) Top 25 World’s Best Wedding Photographers – Vogue, Wed Vibes • Manage all client communication through Zoho Mail and Spark, coordinate meetings via Zoom, Trello, and Calendly, and ensure timely follow-ups with high-end clients and partners. • Create and manage invoices, track payments, and maintain financial records using Shopify, WooCommerce, Epsilon Smart, and Excel. • Conduct deep-dive global research for strategic projects and outreach for strategic launches, including compiling and managing a list of 500+ photographers globally for the launch of the Ratta Studio brand. • Assist with branding tasks such as website development prep, brand positioning, competitor benchmarking, and creative brainstorming. • Provide ad hoc support across personal branding, content operations, digital asset organization, vendor communication, and business planning. Internal Role: MWG Social Media & Operations • Lead MWG’s entire social media presence — content strategy, planning, scriptwriting, post design (Canva, Photoshop), video editing, and execution. • Collaborate with the CEO on campaign launches, including event planning and influencer engagement leveraging previous experience in celebrity and influencer communication. • Implement internal automation systems in ClickUp, including employee onboarding, monthly attendance, and HR workflows. • Create project workflows, task maps, and collaboration boards in Miro and ClickUp to support the web development team with structure and clarity in execution. Tools/Software: ClickUp, Notion, Trello, Monday.com, Miro, Canva, Adobe Photoshop, Discord, Slack, Loom, Spark, Zoho, Calendly, Shopify, WooCommerce, Epsilon Smart, Fathom, Zapier, Make.

Operations Specialist

Camel Tech • Full-time

Aug 2024 - Nov 2024 • 3 mos

• Manage and coordinate various projects using ClickUp, Monday, and Notion • Create process automation using tools like Zapier and Make • Help clients transition from founder-dependent to system-dependent operations • Implement scalable and efficient business processes using no/low-code automation, AI, and integrations • Optimize and streamline business operations in a consulting environment • Leverage previous corporate experience in branding and influencer marketing • Apply marketing expertise to drive project success. • Innovate and refine operational processes for client scalability • Participating in business systemization efforts for diverse client needs • Coordinate remote teams and ensure timely project completion • Continuously learn and adapt to the latest tools and technologies

Digital Marketing Executive

Bashundhara Group • Full-time

Sep 2022 - Aug 2024 • 1 yr 11 mos

■ Developed and executed comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads, aligned with the company's objectives ■ Utilized analytical tools such as Meta Business to track performance metrics, providing regular reports and refining strategies for continuous improvement ■ Overseed the company's social media presence (Facebook, Instagram, Twitter, LinkedIn), growing following by 75%, improving engagement by 60%, creating engaging content, scheduling posts, and interacting with followers ■ Introduced innovative strategies like interactive content, resulting in a 20% increase in brand awareness and engagement ■ Assisted in campaign strategic planning and execution, including segment-wise communication strategies, ATL/BTL/digital activities, and collaboration with strategy and creative teams for effective campaigns ■ Managed campaign activity to deliver KPIs, ensuring marketing expenditure stays within budget. ■ Conducted market research for pricing strategies and strategic marketing planning for projects (e.g., Gold's Gym Bangladesh, Golf Range, Bashundhara School and College, Bashundhara Housing, Bashundhara City) ■ Gathered reports and sign-off documents for weekly updates, conducted market research to evaluate and predict customer trends, assisted with various research efforts for deeper customer insights. • Successfully managed events (e.g., 20+ birthday events at Toggi Fun World), exceeding revenue targets by 15% through effective coordination and customer service. • Established partnerships with 15 key influencers, reducing collaboration costs by 20%, executing 50+ influencer campaigns with an 8% engagement rate and 500,000 impressions each, achieving a 7:1 ROI, and increasing repeat collaborations by 30% with a 15% yearly boost in marketing effectiveness. ■ Agency: Marvel-Be You, Influencer Hub, BuzzOne, Jarvies, IceBreakers, Studio Beehive, BD Cosplayers, Event Box, Qinetic Network, Mind Share.