Md Aftab Uddin

Digital Marketing Manager & Content strategist

EcomDreamz • Full-time

Jul 2023 - Present • 2 yrs 10 mos

At EcomDreamz, I work as a Digital Marketing Manager & Content Strategist, responsible for driving growth for eCommerce brands through performance marketing and high-converting content. My role focuses on building complete marketing systems that connect content, paid advertising, and tracking into one scalable growth engine. I lead the strategy, execution, and optimization of Meta (Facebook & Instagram), Google, and TikTok ad campaigns, ensuring every campaign is backed by accurate data and conversion tracking. I handle advanced setup of Meta Pixel, Conversion API, GA4, Google Tag Manager, and event tracking to ensure reliable attribution and performance measurement. Alongside paid ads, I specialize in content strategy and UGC-style video ad creation. I plan, script, and oversee the production of short-form video ads designed for Facebook, Instagram Reels, TikTok, and YouTube Shorts. These creatives are optimized for scroll-stopping hooks, strong messaging, and conversion-focused structure to improve CTR, engagement, and ROAS. My responsibilities also include audience research, funnel analysis, creative testing, A/B experimentation, and scaling winning campaigns based on data insights. I collaborate closely with designers, editors, and media buyers to align ad creatives with brand goals and buyer psychology. At EcomDreamz, I consistently work on improving ad efficiency, lowering cost per result, and increasing ROI by combining performance marketing with strategic content. My approach is fully data-driven, focused on sustainable growth, and tailored to each brand’s unique market, product, and audience.