a
agw123

Awet Woldegebri

@agw123

Creative Director Awet New York

United States
English
About me
I am a Creative Director and founder of a New York–based fashion brand, leading everything from concept to execution across product, storytelling, and brand experience. I help brands build clear identities, develop compelling campaigns, and launch with intention. My work blends design, strategy, and culture to create brands that feel both refined and relevant. From creative direction to product and launch strategy, I bring clarity to vision and elevate how it is expressed.... Read more

Skills

a
agw123
Awet Woldegebri
Offline • 

See my services

Art Direction
I will be your creative director for your brand or campaign
From$1,200 / projectMore details

Work experience

AWE

CEO and Creative Director - Awet New York

AWE • Self-employed

Nov 2020 - Present • 5 yrs 6 mos

Founder and Creative Director of a New York–based fashion brand, leading all aspects of creative, product development, and brand strategy. Built and scaled the brand from concept to execution, overseeing campaign direction, collection development, and go-to-market strategy. Developed a strong visual identity rooted in storytelling, heritage, and modern luxury. Directed multiple campaigns, product launches, and experiential activations, including retail pop-ups, private events, and collaborations. Established relationships with international manufacturers and ateliers, particularly in tailoring and leather, ensuring high-level product quality and consistency. Experience spans creative direction, brand positioning, product development, and e-commerce strategy, with a focus on building brands that are both culturally relevant and commercially viable.