Ahad

Head of Design

Local Heritage B.V. • Full-time

May 2016 - Present • 10 yrs 5 mos

**Fashion Graphic Designer & Brand Identity Designer | Local Heritage B.V.** Working at Local Heritage B.V., a Netherlands-based fashion company, where I specialize in logo design, brand identity, and fashion graphic design. My role combines creative concept development with technical expertise to deliver high-quality designs for the fashion and apparel industry. **Key Responsibilities & Expertise:** * **Logo & Brand Identity Design:** Creating modern, distinctive logos, visual identities, and branding concepts aligned with brand values and market trends. * **Fashion Graphic Design:** Developing creative and trend-focused graphics, prints, and artwork for T-shirts, hoodies, sweatshirts, and other apparel. * **Apparel Design & Development:** Designing fashion collections, developing product concepts, and creating commercially viable designs for different markets. * **Technical Design & Tech Packs:** Preparing detailed technical packs, including garment specifications, measurements, construction details, print placements, and production-ready artwork. * **Print & Artwork Development:** Creating production-ready graphics and designs suitable for various garment printing and embellishment techniques. * **Trend Research & Creative Direction:** Researching international fashion trends, consumer preferences, and market demands to develop innovative and competitive product designs. * **Product Visualization:** Developing professional design presentations, mockups, and visual concepts to support product development and communication with teams and manufacturers. Through my work, I combine creativity, brand strategy, and technical knowledge to transform ideas into distinctive brand identities and commercially successful fashion products, supporting the complete design and product development process from concept to production.