Ahfal

Digital Marketing Specialist

AECC Abroad Education Consultant Company • Full-time

Nov 2025 - Present • 6 mos

I am currently working as a Digital Marketing Specialist at AECC, a leading international education consultancy. I manage end-to-end digital marketing campaigns to generate high-quality student leads for studying abroad. My responsibilities include: Planning and managing paid campaigns on Meta Ads Manager (Facebook & Instagram), Google Ads Manager, and LinkedIn Ads Creating targeted campaigns to reach students interested in studying abroad (Australia, UK, etc.) Running lead generation campaigns and collecting student information through optimized lead forms Integrating and managing CRM system (Zoho CRM) to track, organize, and nurture leads Monitoring campaign performance, analyzing KPIs (CPL, CTR, Conversion Rate, ROAS) Optimizing ads based on data insights to improve lead quality and reduce cost per lead Generating performance reports and improving overall marketing ROI I specialize in: ✔️ Education sector lead generation ✔️ CRM integration & lead tracking ✔️ Performance marketing & analytics ✔️ Audience targeting & retargeting strategies With hands-on experience in managing multi-channel campaigns, I focus on delivering measurable results and high-converting leads.

Digital Marketing Executive

M. M. Noorbhoy & Co (Pvt) Ltd • Full-time

Jun 2023 - Nov 2025 • 2 yrs 5 mos

I started my career as a Digital Marketing Trainee at M. M. Noorbhoy & Co. (Pvt) Ltd and, through consistent performance and growth, progressed to the position of Executive. During this time, I have successfully managed Shopify stores, created and optimized Meta (Facebook & Instagram) ad campaigns, handled Google Ads, and analyzed performance using Google Analytics and other digital marketing tools. My expertise includes: • Shopify store management and optimization • Meta Ads campaign setup, scaling, and performance tracking • Google Ads campaign management • Google Analytics reporting and data analysis • Content planning and digital strategy I take pride in delivering high-quality work, paying attention to detail, and ensuring measurable results for every project. I am passionate about continuous learning and always stay updated with the latest digital marketing trends to help businesses grow online.