Ahmad Azkar

Digital Marketing Manager

Wishpond • Full-time

Aug 2021 - Sep 2026 • 5 yrs 1 mo

Managed Google Ads, Meta Ads, and multi-channel paid media campaigns for 150+ businesses across multiple industries. Managed $50K+ in monthly ad spend, optimizing budgets, targeting, bidding, and campaign structure to improve ROI and lead quality. Increased website traffic by 40%+ through data-driven paid advertising and digital marketing strategies. Improved campaign performance through continuous A/B testing of ads, audiences, keywords, landing pages, and bidding strategies. Managed lead generation and eCommerce campaigns, focusing on improving conversion rates, CPL, ROAS, and overall account performance. Implemented and audited conversion tracking using GA4, Google Tag Manager, Meta Pixel, and other analytics platforms. Conducted search-term analysis, keyword research, negative keyword optimization, and budget reallocation to reduce wasted spend. Worked closely with creative, development, and marketing teams to improve ad creatives, landing pages, tracking, and conversion performance. Analyzed campaign data and delivered actionable recommendations to continuously improve client results.