
Ahsanul Karim
Helping Businesses Grow with Facebook Ads and Google Ads
Skills

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Work experience
Marketing Manager
eLearn IT Institute • Full-time
Dec 2023 - Present • 2 yrs 5 mos
As a Marketing Manager at eLearn IT Institute, I am responsible for planning, executing, and optimizing digital marketing strategies with a strong focus on Facebook Ads and Google Ads. My role involves creating high-performing ad campaigns that drive targeted traffic, generate qualified leads, and increase overall sales for the institute. I conduct in-depth audience research and competitor analysis to develop data-driven campaign strategies. From campaign setup to advanced optimization, I ensure each ad performs efficiently to achieve maximum ROI. I continuously monitor key performance metrics such as CTR, CPC, conversion rate, and ROAS, making necessary adjustments to improve results. I also manage budget allocation, A/B testing, and funnel optimization to enhance campaign performance. Additionally, I collaborate with the content and design team to create engaging ad creatives and compelling copy that resonate with the target audience. Through consistent analysis and strategic planning, I have successfully contributed to increasing lead generation, improving conversion rates, and scaling the institute’s online presence. My goal is always to deliver measurable results and sustainable business growth through effective digital marketing.