Furkan Simsek

Technical Product Owner & Data Scientist | Digital Analytics Architecture (GTM/GA4) | Applied AI & LLM Agents

Jabra • Full-time

Aug 2021 - Present • 4 yrs 9 mos

I am a Technical Product Owner and Data Scientist who bridges the gap between raw data and measurable business value. My expertise lies in architecting end-to-end data ecosystems from designing the tracking infrastructure that captures user behavior to building the AI agents that automate business decisions. My philosophy: Data is useless unless it drives action. Currently, I lead Software Analytics at GN Group (Jabra), where I own the analytics of Jabra application and delivery of internal AI products. I don’t just manage backlogs; I build the systems that power decision-making. 📊 Digital Analytics & Tracking Architect One of my core strengths is designing unified tracking ecosystems for complex product portfolios. I serve as the expert authority on instrumentation across Web, Desktop, and Mobile. Unified Architecture: Designed and implemented a single standard event model across JavaScript, Kotlin, and Swift, creating a "Single Source of Truth" for all Jabra applications. Implementation: Expert in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Firebase. I write developer-ready specs that eliminate friction between R&D and Product. Impact: My tracking infrastructure enables Product Managers and UX teams to visualize user journeys, reduce churn, and make evidence-based feature decisions. 🚀 Applied AI & Engineering Achievements I build production-grade AI tools to automate complex workflows: AI Agents: Built a Text-to-SQL Analytics Agent (Self-serve data), a Support Ticket Classifier (LLM-based prioritization), and an Insights RAG Bot. Business Impact: These automations reduced manual analysis by 20+ hours/week and cut support triage effort. Data Platforms: Architected a governed analytics platform (BigQuery, Microsoft Fabric) processing millions of events/month with PII scrubbing and idempotent ingestion. ⚔️ Operatio