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airashen143

Aira Shen

@airashen143

Senior Product Designer

China
Chinese
About me
I am a Product Designer with 8+ years of experience in e-commerce and transaction systems. I specialize in optimizing decision flows and improving conversion through data-informed design. I am experienced in end-to-end execution and integrating AI into design workflows.... Read more

Skills

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airashen143
Aira Shen
Offline • 
Average response time: 1 hour

See my services

UX Design
I will create modern ecommerce UI for shopify or web apps
From$100 / projectMore details

Portfolio

Work experience

Senior Product Designer

Previously worked at POIZON (DEWU), Shanghai Shizhuang Information Technology Co., Ltd. • Full-time

Sep 2019 - Sep 2025 • 6 yrs

Led redesign of core transaction flows, reducing user friction and improving checkout conversion by double-digit percentages. Optimized decision-heavy experiences through data-driven iterations and A/B testing, reducing drop-off across key steps. Simplified purchase pathways (3 steps → 1), shortening user journeys and increasing conversion efficiency. Built scalable design patterns for complex product selection and information-heavy interfaces. Collaborated cross-functionally to drive alignment and ensure high- quality delivery.