Ajibson

Marketing Assistant/Video Editor

Dasun • Full-time

Apr 2022 - Aug 2025 • 3 yrs 4 mos

● Delivered high-quality motion graphics under tight deadlines, earning repeat business and positive feedback from 90%+ of clients. ● Designed and delivered 30+ static and video ads optimised for Meta placements (Reels, Stories, Feed), helping brands improve CTR and engagement by up to 20%. ● Edited mobile-first video content with strong hooks, pacing, captions, and sound-off optimisation, achieving average 3s view-through rates of 60–70%. ● Applied creative testing and performance optimisation principles (thumb-stop rate, 3s VTR, CTR, CPA) to guide iterative ad variations that boosted conversions by 15% on average. ● Delivered polished typography, clear visual hierarchy, and on-frame copywriting, consistently increasing ad recall and attention within the first 2-3 seconds. ● Produced real estate video commercials that increased online property inquiries by 25%, showcasing features and amenities through compelling motion graphics. ● Designed animated GIF campaigns for social media, email, and websites, driving up to 2x higher engagement rates compared to static creatives. ● Shot and edited promotional and educational videos viewed by 5,000+ audience members, improving brand visibility and audience retention. ● Created engaging motion graphics and smooth transitions using Adobe After Effects, Premiere Pro, and Cinema 4D, enhancing storytelling impact and contributing to a 20% boost in brand recognition across digital platforms. ● Strengthened client trust by successfully securing repeat business through compelling design presentations and pitches.

Video Editor/Motion Designer

Downvibe • Freelance

Feb 2020 - Dec 2021 • 1 yr 10 mos

● Developed storyboards and visual concepts in collaboration with creative teams, ensuring alignment with brand identity and campaign goals across 20+ projects. ● Interpreted briefs and translated them into creative concepts that increased client approval rates by 15%. ● Collaborated with a multidisciplinary team (designers, illustrators, animators, strategists) under the guidance of a Creative Lead to deliver award-nominated campaigns. ● Applied strong attention to detail, organisation, and communication skills to manage multiple concurrent projects, achieving 100% on-time delivery. ● Liaised directly with clients to pitch new ideas, leading to the adoption of 70% of proposed design solutions. ● Participated in briefing, ideation, and creative workshops, contributing fresh perspectives that enhanced concept quality and team output. ● Supported the account management team to ensure seamless execution of client campaigns, improving client satisfaction and retention.