Amjad

Product Designer

cwg markets • Freelance

May 2022 - Sep 2023 • 1 yr 4 mos

Product Designer CWG Markets I worked as a Product Designer at CWG Markets, a global financial trading and investment company, where I was responsible for end-to-end product design across both web and mobile platforms. I led the complete design process for the company’s digital products, ensuring a seamless, intuitive, and consistent user experience across the website and mobile applications. My role involved owning the full product lifecycle—from user research, requirement analysis, and UX strategy to wireframing, user flows, high-fidelity UI design, and interactive prototyping. I designed complex trading and financial workflows in a way that simplified decision-making for users while maintaining accuracy, clarity, and compliance with fintech standards. I designed the entire website experience, including marketing pages, onboarding flows, dashboards, and key product screens, focusing on usability, performance, and brand consistency. In parallel, I designed mobile applications (iOS and Android), ensuring responsive layouts, smooth interactions, and feature parity between platforms while optimizing each experience for mobile-specific behavior. I worked closely with product managers, developers, and business stakeholders to translate technical and business requirements into scalable design solutions. I also created and maintained a design system in Figma, including reusable components, typography, color systems, and UI guidelines, enabling faster development and consistent visual language across all products. Usability testing, design iterations, and stakeholder feedback were a core part of my process. By continuously refining the designs, I helped improve user engagement, trust, and conversion, which are critical in financial and trading platforms. This role strengthened my expertise in fintech product design, data-heavy interfaces, cross-platform consistency, and delivering pixel-perfect, production-ready designs for both web and mobile applications.

UI Designer

Smart Coders • Full-time

Apr 2020 - Dec 2021 • 1 yr 8 mos

Full-Time UI Designer at Smart Coders (Pakistan) I worked as a Full-Time UI Designer at Smart Coders, Pakistan, where I played a key role in designing modern, user-centered digital products for a diverse range of clients and industries. My time at Smart Coders allowed me to strengthen my expertise in UI design, collaborate with cross-functional teams, and deliver high-quality, visually appealing, and functional interfaces that aligned with business goals and user needs. Smart Coders is a growing software development and digital solutions company in Pakistan, known for delivering custom web and mobile applications. As a full-time designer, I was deeply involved in the entire design lifecycle—from understanding project requirements to delivering final, developer-ready design assets. Role & Responsibilities As a UI Designer, my primary responsibility was to create clean, intuitive, and visually compelling user interfaces that enhanced usability and user engagement. I worked closely with product managers, developers, and stakeholders to ensure that every design decision was purposeful, user-focused, and aligned with project objectives.