
Akash Rajput
brand identity and character designer
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sugandhit jyot branding
Sugandhit Jyot • Freelance
May 2025 - May 2025 • 0 mos
Sugandhit Jyot is a luxury candle brand that focuses on spirituality and creating a divine, calming aura through premium aroma candles. The brand is designed to help users relax, meditate, and connect with a sense of inner peace. For this brand, I created a luxurious and premium visual identity, designing two distinct products and their packaging. Each candle serves a unique purpose, reflected in its name and design: “Divya Sugandh” evokes a sacred and spiritual fragrance, while “Ratri Lehar” creates a serene and soothing nighttime ambiance. The packaging for both products was crafted to clearly communicate their purpose, enhancing the user’s sensory and spiritual experience.