
Akinkunmi A.
Shopify Sales Expert High Converting Product Pages and Email Flows
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Work experience
Senior Shopify CRO & Email Marketing Specialist
Freelance Web Designer
Jan 2022 - Aug 2026 • 4 yrs 7 mos
Specialized in end-to-end conversion rate optimization (CRO) and retention marketing for Shopify and Shopify Plus brands. Partnered with 6 and 7 figure e commerce stores to diagnose funnel bottlenecks, redesign product pages for maximum conversion, and deploy revenue-generating email automation systems. Key Responsibilities & Achievements: Product Page Optimization: Redesigned over 50+ Shopify product landing pages utilizing data backed UI/UX principles, direct-response copywriting, social proof placement, and trust badges, achieving an average conversion rate lift of 25% to 40%. Lifecycle & Retention Email Flows: Built automated email marketing funnels using Klaviyo and Shopify Email including Welcome Series, Abandoned Cart Recovery, Browse Abandonment, Post Purchase Upsells, and Win back campaigns consistently generating 20% to 35% of total store revenue from automated email flows. A/B Testing & Funnel Strategy: Implemented multivariate testing on calls to action (CTAs), offer structures, and checkout flows to reduce bounce rates and minimize cart abandonment across multiple high volume niches. Revenue Growth Execution: Delivered tailored store audits and end-to-end sales funnel setups that scaled average order value (AOV) and lifetime customer value (LTV) for global e-commerce clients.