Oluwapelumih

Online Course Setup & Digital Product Support

With Boss Empire | Remote • Full-time

Feb 2024 - Present • 2 yrs 3 mos

I currently work with Boss Empire on online course setup and digital product management, a role I’ve held since 2024. In this position, I support the end-to-end development and optimization of online courses, ensuring they are well-structured, user-friendly, and designed to deliver a smooth learning experience. My responsibilities include organizing course content into clear modules and lessons, uploading and managing course materials, and configuring the platform to ensure seamless access for students. I focus on creating a structured learning flow that keeps users engaged while making navigation simple and intuitive. Beyond setup, I also contribute to improving the overall performance of the course platform. This involves optimizing course and sales pages to enhance conversions, refining the checkout process, and ensuring that all elements are aligned to encourage higher enrollment rates. I pay close attention to user experience, making sure students can easily move through the course without confusion or technical issues. In addition, I assist with implementing basic marketing strategies to support course visibility and growth. This includes helping position the course effectively, aligning content with audience needs, and supporting promotional efforts during launches or special campaigns. Working closely with Candice has also allowed me to provide ongoing technical and strategic support, ensuring the platform continues to run smoothly while adapting to new opportunities for growth. This experience has strengthened my ability to manage digital products, improve user engagement, and contribute to revenue-focused strategies within the online education space. Overall, I bring a combination of technical setup, user experience optimization, and marketing insight to ensure online courses are not only functional but also successful in attracting and retaining students.

Website Developer & Marketing Strategist

Freelance | Remote

Apr 2022 - Present • 4 yrs 1 mo

I’m a Website Developer and Marketing Strategist specializing in building and optimizing high-converting Shopify stores. Over the past few years, I’ve worked with eCommerce brands across different niches, helping them transform their websites into structured, sales-driven platforms that not only look good but also perform effectively. My experience covers both development and marketing, which allows me to approach each project from a growth perspective. I design and develop Shopify stores from scratch, including product pages, landing pages, and complete store setups. Beyond design, I focus heavily on conversion rate optimization ensuring that every section of the store is strategically built to guide visitors toward making a purchase. I’ve also helped store owners improve underperforming websites by identifying key issues such as poor product presentation, weak call-to-actions, lack of trust elements, and ineffective layouts. By restructuring these areas, I’ve been able to significantly improve user engagement and overall store performance. On the marketing side, I create simple but effective strategies that align with current trends and buying behavior. This includes product positioning, sales funnel setup, and campaign planning for peak periods like New Year promotions and seasonal sales. My goal is always to help clients maximize their existing traffic and convert more visitors into paying customers. I’ve worked on stores in niches such as fashion, accessories, pet products, and general eCommerce, giving me a broad understanding of what works across different audiences. I also handle app integrations, payment setup, and automation to ensure smooth store operations. Overall, I combine clean design, user experience, and data-driven marketing strategies to help Shopify store owners grow sustainably and increase their revenue.