Alam

Facebook Ads Strategist

Advertize • Freelance

Dec 2021 - Present • 4 yrs 7 mos

We are looking for a skilled and results-driven Facebook Ads Strategist to plan, create, manage, and optimize advertising campaigns across Facebook and Instagram platforms. The ideal candidate should have strong knowledge of Meta Ads Manager, audience targeting, campaign optimization, and performance analysis. Job Responsibilities: Create and manage Facebook & Instagram ad campaigns for lead generation, sales, brand awareness, and conversions. Research target audiences, competitors, and market trends to develop effective advertising strategies. Set up campaigns inside Meta Ads Manager, including campaign structure, audience targeting, budget setup, and placements. Analyze campaign performance metrics such as CTR, CPC, CPM, ROAS, and conversion rates. Optimize ads regularly to improve results and reduce advertising costs. Conduct A/B testing for creatives, ad copy, audiences, and landing pages. Collaborate with designers and video editors to create high-converting ad creatives. Write compelling ad copy and hooks that attract customer attention. Track pixel events, conversions, and retargeting campaigns using Meta Pixel. Prepare performance reports and provide strategic recommendations to improve campaign results. Stay updated with the latest Meta advertising policies, algorithm changes, and marketing trends. Requirements: Experience with Facebook/Instagram advertising campaigns. Strong understanding of Meta Ads Manager and audience targeting. Knowledge of campaign optimization and analytics. Basic understanding of copywriting and creative strategy. Good communication and problem-solving skills. Ability to manage multiple campaigns and meet deadlines. This role is ideal for someone passionate about digital marketing, performance advertising, and scaling online businesses through strategic Facebook advertising.

Performance Marketing Specialist

Ecommerce • Full-time

Dec 2019 - Dec 2021 • 2 yrs

We are seeking a data-driven and creative Performance Marketing Specialist to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, marketing knowledge, and experience in driving measurable business growth through performance-based marketing strategies. Job Responsibilities: Plan, launch, and manage paid advertising campaigns on platforms such as Facebook, Instagram, Google, YouTube, and other digital channels. Develop performance marketing strategies focused on lead generation, sales, conversions, and customer acquisition. Conduct audience research, competitor analysis, and keyword research to improve campaign effectiveness. Monitor campaign performance metrics including CPC, CPM, CTR, CPA, ROAS, and conversion rates. Optimize campaigns regularly to maximize results while maintaining budget efficiency. Perform A/B testing on ad creatives, headlines, audiences, landing pages, and campaign structures. Collaborate with designers, video editors, and content creators to produce high-converting marketing creatives. Track and analyze website traffic, conversion data, and user behavior using analytics tools such as Google Analytics and Meta Pixel. Create retargeting and remarketing campaigns to improve customer engagement and conversions. Prepare detailed performance reports and provide actionable insights for business growth. Stay updated with the latest digital marketing trends, advertising policies, and platform algorithm changes. Manage advertising budgets effectively and ensure campaigns meet performance goals. Requirements: Experience in digital advertising and performance marketing. Strong knowledge of Meta Ads, Google Ads, and analytics tools. Analytical mindset with attention to campaign data and optimization. Basic understanding of conversion tracking, funnels, and landing pages. Good communication and teamwork skills. Ability to handle multiple campaigns and meet deadlines.

Lead Generation Specialist

Business • Part-time

May 2018 - Dec 2019 • 1 yr 7 mos

We are looking for a results-driven Lead Generation Specialist to identify and generate high-quality leads for business growth. The ideal candidate should have experience in digital marketing, audience research, and online lead generation strategies. Job Responsibilities: Research and identify potential customers and business opportunities. Generate leads through Facebook Ads, Google Ads, LinkedIn, email marketing, and social media platforms. Build and maintain accurate lead databases and customer information. Create and manage lead generation campaigns to increase conversions and sales opportunities. Collaborate with sales and marketing teams to improve lead quality and campaign performance. Monitor and analyze key metrics such as CPL, CTR, conversion rate, and ROI. Conduct A/B testing to improve campaign effectiveness and reduce lead acquisition costs. Manage follow-ups and lead nurturing through email and messaging platforms. Use CRM tools and spreadsheets to organize and track leads. Research competitors and market trends to discover new lead generation opportunities. Prepare performance reports and provide recommendations for campaign improvement. Stay updated with the latest digital marketing and lead generation trends. Requirements: Experience in lead generation or digital marketing. Knowledge of Facebook Ads, Google Ads, LinkedIn, or email marketing. Strong communication, research, and analytical skills. Familiarity with CRM and analytics tools. Ability to manage multiple campaigns and meet targets. This role is ideal for someone passionate about marketing, client acquisition, and business growth through effective lead generation strategies.