a
albinawrobel

Albina Wrobel

@albinawrobel

I will design a high converting email marketing campaign for your store

Canada
English, French, Russian
About me
I'm an email marketing specialist who leads with analysis, not templates. Before I design a campaign, I look at how your business actually earns customers — where the friction is, what's converting, what isn't — then build around that. My background is a little unconventional: I study astrophysics, which trained me to treat every result as data, not a guess. I bring that same discipline here. Every campaign is a hypothesis I can measure and refine. I work with Klaviyo and most major ESPs, from single campaign emails to full lifecycle sequences.... Read more

Skills

a
albinawrobel
Albina Wrobel
Offline • 

See my services

Campaign Management
I will design email marketing campaigns
From$75 / projectMore details
Email Automations
I will build a welcome flow or lifecycle email
From$200 / projectMore details

Portfolio

Work experience

Growth Lead

Wrobel Marketing Group • Full-time

Aug 2026 - Present • 1 mo

- Lead email marketing, lifecycle, and CRO strategy for e-commerce and service-based clients. - Analyze client acquisition funnels and customer journeys before building campaign strategy — identifying friction points and conversion opportunities ahead of execution. - Design and deploy campaign emails, welcome flows, and lifecycle sequences using Klaviyo and other ESPs. - Own client scoping, pricing, and relationship management across a range of small-business verticals. - Built the agency's marketing collateral, case studies, and outreach systems from the ground up.

E-Commerce & Marketing Manager

Marketing • Full-time

Dec 2019 - Aug 2023 • 3 yrs 8 mos

- Digital Infrastructure & E-Commerce Operations: Built and maintained a custom digital storefront and booking ecosystem (Wix, Square API), embedding secure payment gateways and registration forms to streamline user booking flows. - Digital Marketing & Geo-Targeting: Directed local Google Ads campaigns and digital revenue channels. Restructured ad targeting from macro-regional parameters to hyper-local radiuses, boosting campaign Click-Through Rate (CTR) from <1% to ~9% and scaling digital client acquisition 5x. - GA4 Web Analytics & Funnel Optimization: Implemented Google Analytics 4 (GA4) event-based tracking to monitor user behavior, traffic attribution, and conversion drop-off points across the booking funnel. - Operations & Team Leadership: Supervised daily operations and directed a cross-functional team of up to 4 staff members across 3 functional areas, balancing technical backend workflows with scheduling, client relations, and quality assurance. - Client Retention & Financial Administration: Managed lead follow-up workflows and administered digital billing, invoicing, and Square payment processing, maintaining high financial accuracy and driving recurring client retention.