a
alesosasm

Alejandro Sosa

@alesosasm

Social Media and Brand Strategist, Content and Campaigns

Argentina
Spanish, English
About me
Brand and Social Media Strategist with 8+ years of experience turning business goals into clear communication, content and social media strategies. I work across brand positioning, content systems, campaigns, influencer marketing and creative direction, always with an actionable approach. I help brands define what to say, how to show up and how to turn strategy into content that works. Experience with Pepe Jeans Fragrances, Women’s Secret Fragrances, Police Fragrances, DiDi, Xiaomi, Ledesma, Juleriaque and SIGMA.... Read more

Skills

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alesosasm
Alejandro Sosa
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See my services

Social Media Strategy
I will audit your social media and build a content strategy
From$45 / projectMore details
Video SEO
I will optimize your youtube SEO and channel strategy
From$25 / projectMore details

Portfolio

Work experience

Self_Employed

Social Media Strategy Lead / Brand Manager

Self Employed • Full-time

Sep 2025 - Jun 2026 • 9 mos

MUCHO BRAND - Creative & Digital Agency Led social media and communication strategy for brands across FMCG, education, technology, services, automotive and B2B. Developed always-on strategies, campaigns and tactical content plans for brands including Ledesma, Éxito, Gloria, Barein, Burbuxa, Botnify and Del Fino. Managed creative workflows across community management and design teams, defining briefs, content calendars, messaging priorities and strategic direction. Collaborated with paid media teams on campaign objectives, messaging, creative assets and performance optimization. Built performance reports and actionable recommendations, and contributed to brand territories, tone of voice, content pillars and strategic client presentations.

Inside_Studios

Social Media & Trends Instructor

Inside Studios • Freelance

Nov 2025 - Dec 2025 • 1 mo

INSIDE STUDIOS - Fashion & Marketing Academy Taught social media strategy and digital trends as part of the academy's fashion marketing programs. Developed classes focused on social media strategy, content planning, platform behavior, trends and digital brand communication. Taught advanced Instagram strategy and introduced students to platforms such as YouTube and Pinterest from a strategic and content perspective. Helped students understand how fashion and lifestyle brands can translate positioning, audience insights and communication objectives into relevant social media content.

Self_Employed

Head of Social Media & Fashion/Beauty Strategy Lead

Self Employed • Full-time

Dec 2024 - Sep 2025 • 9 mos

RESCATISTAS - Creative & Social Media Agency Led social media strategy for fashion, beauty, lifestyle and consumer brands, with a focus on content, campaigns, launches and digital positioning. Managed communication for Juleriaque's fragrance portfolio, including Pepe Jeans Fragrances, Police Fragrances, Women'secret Fragrances and Milton Lloyd, as well as Chamana, Levanzo and SIGMA. Developed platform-specific content strategies for Instagram, TikTok, Pinterest and other channels, adapting messaging to audience, platform and business goals. Led product launches, special activations and content initiatives focused on awareness, brand love, community, traffic and conversion. Managed influencer and creator activations from profile selection and creative briefing to follow-up and performance analysis. Coordinated community management, design and content production teams to ensure strategic consistency and strong execution.