Alethia O

Marketing & Communications Manager

temple • Part-time

Sep 2026 - Present • 1 mo

Oversee and manage the temple’s communication flow within the team and with clients, including the website, their inbox, and mass communications through newsletters. Oversee multiple projects and coordinate communication between our in-house team and guest artists, ensuring that details are sorted out for smooth operations.

Program Coordinator and Social Media Marketing Manager

New York University • Full-time

Apr 2019 - Present • 7 yrs 6 mos

Manage five social media channels (Instagram, Facebook, Twitter/X, TikTok, and LinkedIn) and a community of 20K+ followers, utilizing organic direct-to-consumer marketing as well as SEO analytics to identify and address gaps in reach and engagement. Increased Instagram following organically by 1,740% over five years through consistent, data-driven content strategies and community partnerships. Established a cross-functional editorial calendar system within 6 months to coordinate and market programs and events, resulting in a 20% uptick in average content engagement across all channels and a 60% increase in overall efficiency. Create monthly campaigns that leverage user-generated content and ambassador collaborations to centralize storytelling, build community engagement, and foster belonging. Produce short-form media, e.g., memes, Instagram Reels, and TikTok videos that portray audience members’ everyday lives, highlighting diverse, candid experiences. Develop print and digital marketing kits, including design assets, for university-wide events e.g. MLK Week, Diversity in STEM Summits, Solidarity Week, etc. Conduct training sessions for new hires on KPIs, best practices, risk management protocols, and tools to further literacy and proficiency. Serve as the primary liaison for Tandon in conversations with other university stakeholders, ensuring unified social messaging and brand identity. Manage email marketing campaigns and serve as a point of contact for office email communications. Spearheaded social media ambassador programs with executive board council groups and student organizations.