
Alex Herts
Squarespace Website Designer for Creatives Design, Redesign Business Website
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Work experience
Squarespace Website Designer & Conversion Specialist
Squarespace • Freelance
Jan 2021 - Present • 5 yrs 4 mos
I design and optimize Squarespace websites for personal brands, bloggers, podcasts, and ecommerce stores, focusing on user experience, structure, and conversion. My work helps clients clearly communicate their value, guide visitors naturally, and improve engagement and sales. Key achievements include: 1. Structured homepages and content flow for podcasts and personal brands to enhance visitor understanding and interaction. 2. Built high-converting Squarespace ecommerce stores for health, wellness, and lifestyle brands, optimizing product discovery and checkout flow. 3. Integrated trust elements, clear calls-to-action, and mobile-responsive design for modern, user-friendly websites. 4. Worked closely with clients to align website design with brand identity and marketing goals. Notable projects: 1. Forever35 Podcast – Optimized episode discovery and navigation to increase engagement. 2. Kelsey O’Halloran Personal Brand – Improved content layout and user journey to boost inquiries. 3. Supernatural Kitchen Ecommerce Store – Enhanced product discovery and shopping experience for better conversions.