
Alex Will
GoHighLevel
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GoHighLevel CRM Specialist & Automation Developer
Toyo Tires • Freelance
Apr 2021 - Apr 2024 • 3 yrs
Design, build, and optimize complete GoHighLevel (GHL) CRM infrastructure, automated sales funnels, and revenue engines for growing businesses and marketing agencies. Key Responsibilities & Capabilities: • End-to-End GHL Setup: Configure custom sub-accounts, snapshots, domain mappings, SMTP/Twilio integrations, and custom field architectures. • Workflow & Marketing Automation: Engineer multi-step automation workflows for lead capture, qualification, appointment booking, conditional follow-up sequences, and pipeline stage updates. • Sales Funnels & Landing Pages: Design high-converting sales funnels, custom landing pages, and lead intake forms with seamless payment gateway and calendar integrations. • Advanced Integrations: Connect GHL with third-party tools via Webhooks, Zapier, Make, and API endpoints (including AI voice agents and custom lead distribution systems). • System Audits & Optimization: Troubleshoot broken workflows, streamline pipeline visibility, and ensure full attribution tracking for sales teams.