Habibur R

Tracking Manager

Zazzy Marketing • Full-time

Feb 2022 - Dec 2025 • 3 yrs 10 mos

Perfect — you’re adding work experience as a Tracking Manager, so let’s write a strong, professional job description that matches what you’ve actually been building (CAPI, Zapier, Meta tracking, offline conversions, etc.). You can paste this directly into the description box: Job Description: As a Tracking Manager at Zazzy Marketing, I specialize in advanced conversion tracking and attribution systems for service-based businesses running paid ads on Meta and other platforms. My responsibilities include: • Implementing Meta Pixel and Conversions API (CAPI) for accurate browser and server-side tracking • Designing and building Zapier-based CAPI workflows • Setting up event deduplication (Pixel + CAPI using event_id) • Configuring offline conversion tracking (Booked jobs, Paid invoices) • Integrating Gravity Forms, Webhooks, and Google Sheets as lightweight CRM systems • Improving Event Match Quality using advanced parameters (fbp, fbc, external_id, email hashing) • Debugging tracking issues inside Meta Events Manager (Test Events, Diagnostics, match quality) • Creating scalable tracking systems to improve attribution and campaign optimization Achievements: • Increased event match quality from 4/10 to 8–9/10 • Reduced signal loss for iOS traffic using server-side tracking • Built automated offline conversion pipelines via Zapier • Helped clients improve ROAS by feeding Meta high-quality conversion data If you want a shorter version, here’s a compact one: Implemented and optimized Meta Pixel + Conversions API tracking systems for service-based businesses. Built server-side event pipelines via Zapier, integrated Gravity Forms and Google Sheets as CRM solutions, configured event deduplication, and deployed offline conversion tracking (Booked & Paid events). Improved attribution accuracy and event match quality to enhance Meta ad performance.