
Alexia A
Creative Writing That Connects, Ghostwriting, Editing, Proofreading
Skills

See my services

Portfolio
Work experience
Performance Marketing Manager
Goli
Nov 2022 - Present • 3 yrs 9 mos
• Setup, testing and managing ads across multiple platforms. • Work with copywriters and marketing team on new ads/creatives. • Use strong data skills to quickly optimize campaigns. • Stay up on ad trends, tricks, and levers to boost conversions. • Scale campaigns to reach spending. • Create & present a weekly report to the creative team to provide insight/data on trending creatives/headlines/angles. • Join creative brainstorming sessions with various teams to pitch & produce high quality content. • Create detailed content briefs for the creative team for upcoming campaigns. • Track metrics, spend, profit on Ads Manager to ensure we hit performance goals.
Valnet
Full-time • 1 yr 3 mos
Value Optimizer/Campaign Creator
Nov 2017 - Jan 2019 • 1 yr 2 mos
• Creating and targeting campaigns on Facebook Ads Manager, as well as proofreading articles before promotion. • Monitoring the success of articles through CPC, CTR, RPMs, ROI and P/Ps. • Providing editorial with data on trends, success of articles and organizing weekly meetings with the team to brainstorm topic ideas and word trends.
Freelance Writer
Oct 2017 - Nov 2017 • 1 mo
• Writing 20 entry articles on various topics • Finding cover images and creating headers for each entry • Submitting a minimum of five topic ideas per week