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Ali Raza
@ali_372
Marketing Operations, Brand Activation Consultant, Project Manager
Pakistan
English, Urdu
About me
I am a Marketing Operations and Project Management professional with over 12 years of experience managing nationwide brand activations, retail campaigns, project delivery, vendor management, and business operations. I have successfully delivered over 100 projects for leading brands including Samsung, Haier, LG and Xiaomi. I help businesses plan, execute, and optimize marketing campaigns, retail rollouts, and operational processes to achieve measurable results.
Skills
Ali Raza
Offline •
See my services
General Online Research
I will create a complete marketing strategy and campaign plan
Portfolio
Work experience
Project Manager | Program & Operations Lead
Creative Agency • Full-time
Jan 2021 - Present • 5 yrs 6 mos
Leading end-to-end project execution for nationwide brand activations, retail rollouts, and marketing campaigns across Pakistan. Managing project planning, budgeting, vendor coordination, client servicing, and on-ground operations while ensuring timely delivery and quality standards. Key Achievements: Successfully delivered 100+ nationwide rollout and activation projects. Achieved 95% on-time project completion rate. Reduced project costs by up to 15% through strategic vendor negotiations. Managed campaigns and activations for major brands including Haier, Samsung, Xiaomi, and FMCG clients. Led cross-functional teams across multiple cities and stakeholders. Developed SOPs, operational workflows, and project governance frameworks.
Freelance Marketing & Brand Consultant
Self Employed • Freelance
Jun 2018 - Present • 8 yrs 1 mo
Description: Providing strategic marketing, brand activation, campaign planning, and customer engagement solutions to businesses. Specializing in marketing strategy development, customer persona creation, campaign execution planning, and brand positioning. Key Achievements: Developed marketing strategies and customer engagement plans for various businesses. Created brand activation concepts and retail marketing campaigns. Conducted customer persona analysis and market research. Delivered business growth strategies and campaign optimization recommendations. Supported clients with branding, customer retention, and promotional planning.
Operations Manager
Creative Agency • Full-time
Jan 2014 - Dec 2020 • 6 yrs 11 mos
Description: Managed operations, production coordination, client servicing, and execution of advertising, branding, and promotional projects. Responsible for planning resources, supervising vendors, ensuring quality standards, and delivering projects within budget and timelines. Key Achievements: Managed large-scale branding and advertising projects across multiple locations. Supervised procurement, vendor management, and project execution teams. Improved operational efficiency through process optimization and workflow management. Coordinated with clients, suppliers, and internal departments to ensure project success. Managed project budgets, reporting, and performance tracking.
