Ali A.

Google Ads & Meta Ads Specialist (PPC & Paid Social)

Upwork • Freelance

Feb 2021 - Present • 5 yrs 9 mos

Google Ads Expert and Meta Ads Manager running PPC and paid social campaigns for eCommerce and lead generation businesses. $6M+ in ad spend managed across 140+ Google Ads and Facebook Ads accounts. - Google Ads account setup, management and audits: Search, Performance Max, Shopping, Display and YouTube - Facebook Ads and Instagram Ads in Facebook Ads Manager, plus TikTok Ads - Search Engine Marketing (SEM) and social media advertising - Conversion tracking with GA4, Google Tag Manager, Meta Pixel and CAPI - Campaign management, campaign optimization and A/B testing focused on ROAS, CPA and qualified leads Key results: - $606K+ revenue at 12.48x ROAS, fitness brand (Meta Ads) - 8.28x ROAS, 84.4K conversions, skincare brand (Google Ads) - 3,330+ real estate leads at $39.70 CPA (Google Ads) - 452 law firm leads at $108 CPA (Google Ads)

Marketing Executive

CareFirst BlueCross BlueShield • Full-time

Mar 2019 - Feb 2021 • 1 yr 11 mos

Marketing Executive handling digital marketing and social media marketing for Carfirst. - Managed the brand's social media marketing and digital marketing channels on a daily basis - Worked on improving social media presence, online visibility and audience engagement - Supported the digital marketing strategy with day-to-day execution across social and digital media channels - Focused on consistent online brand growth through social media and internet marketing This role built my foundation in digital marketing and social media marketing, which led into my current work in paid social, Facebook Ads, Instagram Ads and performance marketing.

Business Development Executive

Careem • Full-time

Aug 2017 - Mar 2019 • 1 yr 7 mos

Business Development Executive at Careem, focused on business growth and partner acquisition. - Organised BTL marketing activities to promote the brand and support business growth - Generated new business by opening new franchises and onboarding new partners - Worked on lead generation and business development to expand Careem's network - Supported marketing and sales goals through on-ground activities and partner growth This role built my understanding of lead generation, customer acquisition and business growth, which carries into my current work in performance marketing and lead generation campaigns.