Ali Raza

Brand Identity & Corporate Branding Specialist

Barakode Tehnologies • Self-employed

Dec 2023 - Jul 2025 • 1 yr 7 mos

Since January 2023, I have been working as a Brand Identity and Corporate Branding Specialist, focusing on building complete branding systems for technology startups, ecommerce companies, and corporate organizations. My responsibilities include designing professional business logos, creating comprehensive brand identity solutions, and developing structured brand style guides that support business scalability and brand recognition across multiple platforms. I manage end to end startup branding and corporate branding projects that include custom logo design, visual identity system planning, brand typography structuring, and strategic brand color palette development. I design social media brand kits, corporate stationery layouts, and ensure that all visual assets maintain consistency across both digital marketing channels and print media applications. My work includes executing logo redesign, rebranding strategies, and preparing scalable vector logo designs along with print ready branding materials for long term business implementation. I also develop logo usage guidelines, brand documentation, and visual hierarchy systems to strengthen brand communication and professional market positioning. My professional skill set includes brand identity design, corporate branding strategy, custom logo development, brand guidelines creation, typography planning, color system development, visual identity frameworks, stationery design, social media branding kits, vector logo preparation, and complete startup branding solutions to improve business credibility and customer engagement.

Logo & Visual Identity Designer

Viven Studio • Self-employed

Feb 2021 - Aug 2022 • 1 yr 6 mos

From February 2019 to August 2022, I worked as a Senior Brand Identity Designer where I was responsible for building strategic and scalable brand identity design systems for startups and corporate businesses. I created modern business logos, developed custom logo design concepts, and transformed brand ideas into strong visual identity systems that improved market positioning and brand consistency. I managed complete startup branding and corporate branding projects, executed logo redesign and rebranding assignments, and developed comprehensive brand style guides to maintain structured brand communication across digital and print platforms. I selected brand typography, defined brand color palettes, and produced scalable vector logo designs to ensure clarity and consistency in all branding materials. I designed stationery systems, social media brand kits, and prepared print ready files for seamless brand application across business cards, marketing assets, and promotional materials. I handled concept development, visual identity planning, and brand implementation to ensure each business achieved a professional and competitive brand presence. My core expertise includes brand identity design, logo design, custom logo design, corporate branding, startup branding, visual identity systems, brand guidelines, typography systems, color strategy, stationery design, social media brand kit development, and vector logo design for consistent and scalable brand growth.