Alice N

Content and Communications Manager

PM Law Group

Jun 2024 - Feb 2026 • 1 yr 8 mos

Promoted from Creative Writing Executive to Content & Communications Manager in July 2025. Led content strategy and creation across 17 legal brands, producing SEO-optimised website content, landing pages, blogs, PR releases and wider marketing communications. Managed content from strategy through to execution, ensuring all written communication was accurate, credible, on-brand, compliant and aligned with commercial objectives. My responsibilities included SEO and keyword research, content planning, website copywriting, editing, internal communications, social media management and line management. I also used Google Analytics and Google Search Console to create customised performance reports for each brand, using data to inform content and SEO decisions.

Content and Communications Manager

Proddow Mackay LLP • Full-time

Jun 2024 - Feb 2026 • 1 yr 8 mos

Promoted from Creative Writing Executive to Content & Communications Manager in July 2025. Led content strategy and creation across 17 legal brands, producing SEO-optimised website content, landing pages, blogs, PR releases and wider marketing communications. Managed content from strategy through to execution, ensuring all written communication was accurate, credible, on-brand, compliant and aligned with commercial objectives. My responsibilities included SEO and keyword research, content planning, website copywriting, editing, internal communications, social media management and line management. I also used Google Analytics and Google Search Console to create customised performance reports for each brand, using data to inform content and SEO decisions.

Content Strategist

The Insurance Emporium • Full-time

Dec 2022 - Apr 2024 • 1 yr 4 mos

Brought in to improve online authority, organic visibility and content strategy across the company’s insurance products. Planned and executed the content strategy for the business, using keyword research, competitor analysis and content gap analysis to identify opportunities for organic growth. Created detailed content briefs for copywriters and produced and uploaded high-quality, SEO-optimised website content, including long and short-form copy. Regularly audited existing content to identify opportunities for improvement and developed strategies based on findings. Worked closely with the wider marketing team to align content across search, social media and email, while developing content ideas for link building and digital outreach.