Alicia S

MailerLite & Sender.net Automation Expert

Aug 2024 - Present • 2 yrs 3 mos

I got into email marketing because I kept seeing the same pattern: businesses work hard to get visitors and subscribers, then lose them because nobody follows up properly. Email is one of the cheapest and most reliable ways to bring those people back, but only when it is set up right. So I focused on two powerful, beginner-friendly platforms, MailerLite and Sender.net, and became the person who makes them work. I help coaches, creators, online stores, and service businesses with: Full account setup and domain authentication for better deliverability Welcome sequences that make a strong first impression and build trust Abandoned cart and browse abandonment emails that win back lost sales Newsletter templates that match your brand and look great on mobile Signup forms, popups, and landing pages that turn visitors into subscribers List segmentation so each person receives messages that fit them Platform migration, so moving to MailerLite or Sender.net is painless My process: 1. A short discovery chat about your goal and audience 2. A simple plan of the flows and emails to build 3. Building and connecting everything 4. Testing triggers, links, timing, and mobile view 5. A walkthrough so you stay in control of your own system I give honest advice, including telling you when you don’t need a feature or a pricier plan. If you want an email system that quietly works in the background while you focus on your business, I would love to help.

Email Automation & Newsletter Specialist (MailerLite, Sender.net)

Aug 2024 - Present • 2 yrs 3 mos

I design, build, and fix email marketing systems for small businesses, ecommerce stores, coaches, and content creators. I focus on MailerLite and Sender.net, so I go deeper than a generalist who touches ten different tools. MAILERLITE SERVICES Account setup, automation workflows, signup forms, popups, landing pages, newsletters, subscriber import, groups, segments, and integrations. SENDER.NET SERVICES Account setup, email automation, abandoned cart and browse abandonment workflows, segmentation, campaigns, email templates, and store connections. DELIVERABILITY AND TECHNICAL SETUP Domain authentication (SPF, DKIM, DMARC), sender reputation basics, clean list practices, and content checks, so your campaigns have the best possible chance of reaching the inbox. MY PROCESS 1. Discovery: your goal, audience, and current tools 2. Plan: a clear map of the flows and emails to build 3. Build: automations, forms, templates, and integrations 4. Test: triggers, links, mobile view, and timing 5. Deliver: a walkthrough and handover notes 6. Support: revisions and answers to your questions INTEGRATIONS WordPress, Shopify, WooCommerce, and Google Sheets. WHY CLIENTS CHOOSE ME Clear communication, tested work, plain-language explanations, honest advice, and on-time delivery.

Freelance Email Marketing Specialist | MailerLite & Sender.net

Jun 2022 - Present • 4 yrs 5 mos

Most small businesses and online stores are sitting on an email list that makes them no money. The product is rarely the problem. It is usually a messy MailerLite or Sender.net setup: no welcome email, no abandoned cart recovery, signup forms that don’t convert, and emails landing in spam because the domain was never authenticated. That is exactly what I fix as a freelance email marketing specialist. What I do for clients: 1. Set up new MailerLite and Sender.net accounts, or clean up existing ones 2. Authenticate domains with SPF, DKIM, and DMARC so emails reach the inbox 3. Build automations: welcome series, lead nurture, re-engagement, abandoned cart, browse abandonment, and post-purchase flows 4. Design signup forms, popups, and landing pages that grow your list 5. Create branded, mobile-friendly newsletter and campaign templates 6. Import, clean, group, and segment subscribers 7. Migrate lists and templates from other email platforms 8. Connect your email tool to WordPress, Shopify, and WooCommerce How I work: I ask the right questions first, test every automation before delivery, and explain what I built in plain language, so you can run it yourself afterwards. Expect fast replies, clear updates, honest advice, and on-time delivery.