Ali Designs

Senior Product & Visual Designer

Zameen.com • Full-time

Feb 2025 - Present • 1 yr 4 mos

Zameen.com is Pakistan's first and largest online real estate portal, founded in 2006 and serving over 700,000 monthly visitors with more than 500,000 verified property listings across the country. MyZameen is the group's innovative proptech platform that democratises real estate investment by allowing users to purchase property blocks starting from just PKR 10,000 — making premium real estate accessible to everyday investors for the first time in Pakistan. Serving across both platforms in a dual capacity as Product Designer and UI/Graphic Designer, I am responsible for shaping the visual identity and user experience across Zameen's digital ecosystem. My role bridges strategic design thinking with hands-on creative execution — from crafting intuitive user interfaces to producing high-impact marketing creatives that reach millions of Pakistanis at home and abroad. On the product side, I contribute to the design of digital platforms and user-facing experiences, ensuring that every touchpoint — whether on the Zameen portal or the MyZameen investment platform — feels cohesive, accessible, and aligned with the brand's vision of making real estate simple and transparent. I work closely with product and development teams to translate complex real estate concepts into clean, user-friendly interfaces. On the graphic design side, I lead the review and production of visual content across social media, digital campaigns, promotional materials, and marketing advertisements — maintaining a consistent brand identity across both Zameen.com and MyZameen's rapidly growing digital presence. From property launch campaigns and webinar promotions to investor-facing creatives and event materials, my work supports both brands in communicating with confidence and clarity to their audiences.

Senior Product Designer

Vital Visions Business Solutions • Part-time

Mar 2021 - Sep 2023 • 2 yrs 6 mos

During my time at Vital Visions Business Solutions, I served as Senior Product Designer — the person behind most of what you'd see when scrolling through their digital presence. From social media graphics to full campaign visuals, I was hands-on in building the brand's look and feel from the ground up. Over the course of my tenure, I created hundreds of design assets — social media posts, carousel graphics, quote cards, webinar promotions, event banners, and advertising creatives. Everything was crafted to support the company's coaching programmes, consulting services, and business development campaigns, primarily brought to life on Facebook and across their digital platforms. What I cared about most was consistency. I made sure every piece — no matter how small — felt like it belonged to the same brand. Same colour palette, same typography, same visual language. That kind of discipline is what turns a collection of graphics into a recognisable identity. The work wasn't just about making things look good. It was about helping entrepreneurs and small business owners feel something when they stopped scrolling — trust, inspiration, a reason to engage. That was the real goal behind every design I put out. By the end of my time there, Vital Visions had a strong, cohesive visual presence across its channels — and I'm proud to have been the one who built it.