
Ali A.
Revenue Reconciliation Pass Fail Power BI SQL DAX Optimization
Skills

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Work experience
E-commerce Analytics Consultant Power BI DAX SQL
IMEBRANDS • Full-time
Oct 2024 - Dec 2025 • 1 yr 2 mos
Owned e-commerce KPI reporting and reconciliation across SQL and Power BI DAX by fixing mismatched numbers and standardizing metric definitions. Improved Power BI performance through data model optimization and DAX refactoring with a focus on slow pages and measures. Optimized SQL queries for reporting workloads and implemented data quality checks for returns cancellations duplicates and edge cases. Created lightweight validation rules to prevent recurring discrepancies and keep reporting consistent and audit ready. Built applied automation prototypes when needed to support internal workflows.