Alimul H. Jibon

Manager- Digital Marketing

Grey Advertising Bangladesh Ltd. • Full-time

Jan 2014 - Jun 2021 • 7 yrs 5 mos

Responsibilities: 1. Campaign Strategy Development: - Develop comprehensive advertising strategies tailored to client objectives across Google and Meta platforms. - Identify target audiences and create detailed customer profiles to enhance campaign targeting. 2. Keyword Research and Analysis: - Conduct in-depth keyword research to identify high-performing keywords for Google Ads. - Use competitive analysis tools to refine keyword strategies and stay ahead in the market. 3. Audience Targeting and Segmentation: - Utilize advanced targeting options to reach specific audience segments effectively. - Develop custom audience lists and lookalike audiences to expand the reach and improve targeting accuracy. 4. Campaign Management and Optimization: - Continuously monitor and adjust campaigns to improve performance and achieve client goals. - Utilize tools like Google Ads Editor and Meta Business Suite for efficient campaign management.

Digital Marketing Expert

Beyond Bracket Ltd. • Full-time

Dec 2008 - Dec 2013 • 5 yrs

Job Responsibilities: 1. Campaign Setup and Management: - Set up and configure Google Ads and Meta Ads campaigns, including search, display, video, and shopping ads. - Implement advanced targeting strategies, including demographic, interest-based, and remarketing. 2. Budget Management: - Allocate and manage budgets effectively across different campaigns and platforms. - Monitor spending to ensure campaigns are cost-effective and aligned with financial goals. 3. Performance Analysis and Reporting: - Track and analyze campaign performance using Google Analytics, Facebook Insights, and other analytics tools. - A/B test ad creatives and landing pages to enhance performance. 4. Client Communication and Collaboration: - Collaborate with clients to understand their business goals and marketing needs. 5. Technical Skills: - Skilled in keyword research tools and audience targeting. - Experience with conversion tracking and setting up custom events.