Ali Shah Jawed

Digital Marketing Manager

Mighty VA • Full-time

Nov 2023 - Present • 2 yrs 6 mos

- Supervising a cross-functional team, including SEO Specialists, Content Marketers, UI/UX Designers, Frontend and Backend Developers, and Social Media Managers, ensuring seamless collaboration to achieve cohesive digital marketing and technical objectives. - Personally managing and optimizing Pay-Per-Click (PPC) campaigns across various platforms, aligning paid search strategies with broader digital marketing goals to maximize ROI and drive targeted traffic. - Creating and executing strategies that integrated SEO, Content Marketing, Social Media, UI/UX enhancements, and paid advertising, driving increased brand visibility, user engagement, and conversions across multiple digital channels. - Regularly monitoring KPIs such as website traffic, keyword rankings, conversion rates, and social media performance, utilizing data insights to refine campaigns, adjust budgets, and improve overall digital marketing effectiveness.

Search Engine Optimization Executive

CoderSoft (Pvt) Ltd • Part-time

Oct 2022 - Jun 2024 • 1 yr 8 mos

- Worked with a team of SEO and Content Marketing specialists, ensuring seamless collaboration to achieve unified marketing goals and enhance the company's online presence. - Created and implemented strategic campaigns combining SEO and Content Marketing, driving organic growth and social media engagement to boost brand awareness and increase online visibility. - Regularly tracked and analyzed important KPIs, including website traffic, keyword rankings, click-through rates, and social media metrics, to measure campaign effectiveness and guide adjustments for optimal performance. - Leveraged analytics tools to continuously refine marketing campaigns, optimize budget allocation, and enhance strategies across digital channels, leading to improved SEO rankings.

Associate Marketing Manager

82 Solutions • Full-time

Sep 2021 - Nov 2023 • 2 yrs 2 mos

- Led and managed a cross-functional team comprising SEO, PPC, SMM, and Content Marketing specialists, fostering a collaborative environment for effective communication and shared goals. - Developed and executed comprehensive digital marketing strategies that integrated Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Social Media Marketing (SMM), and Content Marketing to drive brand awareness and maximize online visibility. - Monitored and analyzed key performance metrics, such as website traffic, keyword rankings, click-through rates, conversion rates, and social media engagement, to assess campaign effectiveness and identify areas for optimization. - Implemented data-driven decision-making by leveraging analytics insights to refine campaigns, allocate budgets, and adjust strategies across different channels, resulting in consistent improvements in organic search rankings, ad click-through rates, and social media reach.