I will develop your mission statement and core messaging framework
Strategic Communications Consultant, ATS Optimised CVs, NGO and B Corp Messaging
About this Gig
Most mission statements sound interchangeable: "empowering communities," "driving positive change," "making a difference." Funders, partners, and donors have read that sentence a hundred times, from a hundred different organisations.
I help NGOs, B Corps, and social enterprises say something a reader will actually remember.
This is built the same way I build messaging systems for consultancy clients, scaled down to a fixed, fast deliverable:
- Audience-first: Every key message is written with a specific decision-maker in mind. A funder deciding whether to write a grant, a member deciding whether to join, a partner deciding whether to trust you.
- Structured: Higher tiers include decision-maker personas and content pillars, so your team has a reusable system.
- Built to use: Everything is written to work in a website, a grant application, a pitch deck, or a donor email without rewriting.
What you'll get: a mission and/or vision statement, key messages, and (on higher tiers) audience personas and content direction.
Who this is for: NGOs, B Corps, and social enterprises who need their "why" to land clearly, whether you're refreshing tired messaging or starting from a blank page.
Business type:
Nonprofit organizations
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SMBs
Industry:
Business services & consulting
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Nonprofit
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Software
My Portfolio
FAQ
Do you need a call, or can this be done async?
Async by default via the requirements questions below; a call can be added as a paid extra if you'd prefer to talk it through.
What if we already have a mission statement but it's not working?
That's fine, send it over and I'll rework rather than start from zero.
Is this only for nonprofits?
No. This works well for any purpose-driven organisation: B Corps, social enterprises, impact-focused startups.
Will you write our website copy too?
Not in this gig, but the deliverable is written to drop straight into a website, deck, or grant application.

