Shabbir

Web Analytics and Google ads

Names • Full-time

Mar 2025 - Present • 1 yr 2 mos

Managing full-funnel digital marketing and data infrastructure for an automotive electronics retailer. I focus on connecting Google Ads performance directly to bottom-line revenue through advanced tracking. Google Ads Management: Scaled Search and Shopping campaigns by optimizing for high-intent keywords like specific car models and audio brands. Data Integrity: Implemented Google Tag Manager to track complex user actions, including 'Add to Cart' and dealer inquiries. Conversion Optimization: Used Google Optimize to A/B test landing pages, leading to a measurable increase in checkout completion rates.

Google ads conversion tracking, fixing inactive issues

ConvertKit • Freelance

Apr 2026 - Apr 2026 • 0 mos

I've fully set up tracking 🙂 ✅ Google Tag Manager is correctly configured ✅ GA4 (Google Analytics 4) is set up and tracking correctly ✅ Google Ads Conversion Tracking is implemented and working perfectly Everything on the Google side is now running correctly and ready to go.

GA4, GTM, Meta Pixel, CAPI server-side tracking Setup

Dog Zen • Freelance

Apr 2026 - Apr 2026 • 0 mos

I completed a full tracking setup and ensured all requirements were properly implemented without any issues. Here’s a clear summary of what was installed, fixed, and verified: 👉Connected the website with Google Tag Manager (GTM) and managed all tracking through a single container to ensure clean and centralized tracking. 👉Set up GA4 events (page_view and generate_lead) and Meta Pixel events (PageView and Lead) exactly as requested. 👉Configured all necessary tags, triggers, and parameters to ensure accurate and consistent event firing. 👉Implemented advanced tracking features including first-party cookies and local storage values (_fbc, _fbp) for better event match quality. 👉Set up cross-domain tracking to maintain consistent user tracking across domains. Implemented server-side tracking via Stape for improved data accuracy and performance. 👉Carefully checked and fixed any potential issues to ensure there are no duplicate events firing in both GA4 and Meta Pixel. 👉Ensured that each event is firing only once per action and that tracking is linked to a single, correct account setup. Performed live testing and debugging to confirm everything is working perfectly as required. All tracking is now clean, accurate, and fully aligned with your requirements.