
Zoe P Harris
Communications Professional
Skills

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Portfolio
Work experience
Strategic Communications Coordinator
Center for Equity, Effectiveness, and Efficiency • Part-time
Oct 2025 - Present • 10 mos
- Led internal communications strategy initiatives, designing workshops to align staff around shared audience definitions, CTA frameworks, and unified mission-driven language - Translated equity-centered public sector frameworks (REDI, LORE) into accessible digital messaging across LinkedIn, Medium, and WordPress - Developed and managed a data-informed content strategy, analyzing engagement, conversion pathways, and audience behavior to guide messaging decisions - Produced monthly analytics reports connecting performance metrics to strategic recommendations for program visibility and action-oriented content - Conducted website audits to improve user journey clarity, meta descriptions, and content architecture, shifting the site from static landing page to engagement ecosystem - Built audience-specific CTA frameworks distinguishing low-barrier vs. high-value actions to increase meaningful engagement
Marketing & Communications Intern
Chicagoland Chamber of Commerce
Jun 2025 - Sep 2025 • 3 mos
- Executed promotional campaigns for 20+ events; created web pages, email sequences, and social media content to increase attendance and engagement - Designed and published weekly branded social media assets using Canva and Adobe Illustrator; managed content calendar and scheduled posts via Sprout Social - Captured and edited high-quality event photography using DSLR and Adobe Lightroom to enhance visual storytelling across digital platforms - Authored weekly blog features spotlighting the unique stories of Chamber members and their businesses; coordinated questionnaire and interviews - Led post-prospect interviews with non-converted sales contacts to identify decision-making barriers; provided analyses into actionable recommendations for the sales team - Developed thought leadership web articles focused on addressing business challenges and delivering practical solutions for member success