Muhammad Altaf

Project Manager – Performance Marketing

ROASBEAST LLC • Full-time

Dec 2022 - Present • 3 yrs 10 mos

I lead paid advertising projects for e-commerce and service brands across Google Ads, Meta Ads and TikTok Ads. My work covers campaign planning and setup, conversion tracking, creative and audience testing, budget management and weekly and monthly client reporting. I coordinate the team's day-to-day work on ad accounts and make sure each campaign is tied to clear sales or lead goals.

Google Ads & Paid Social Specialist (Freelance)

Self-Employed / Freelancer • Freelance

Nov 2020 - Present • 5 yrs 11 mos

I manage Google Ads and Meta Ads campaigns for international clients, including Shopify stores, health supplement brands, beauty businesses, healthcare clinics, a kids' sports academy and a legal services company. My work includes account audits, Search, Shopping and Performance Max campaigns, Facebook and Instagram ads, tracking setup and troubleshooting, and short, factual performance reports.

SEO Specialist (Freelance)

Self employed / Freelance • Freelance

Feb 2019 - Dec 2022 • 3 yrs 10 mos

I provided SEO services for small businesses and Shopify stores: keyword research, on-page SEO, technical audits, schema markup and link building. I worked with repeat clients on monthly Shopify SEO management, which built the foundation for my move into paid advertising.