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English
$
USD
I will design a visual identity system for your brand
Brenda
About this gig
Most logos are forgotten the moment the tab closes.
The ones that stick aren't the product of picking the right font they're the product of understanding what a brand is before deciding how it should look.
FORMA is a complete visual identity system: symbol, typography, color, and applications that speak the same language.
WHAT'S INCLUDED
- Logo suite (primary, secondary, isotype)
- 1-2 typefaces with usage rules
- Color palette (HEX, RGB, CMYK)
- Brand applications (business card, social header, packaging label, etc.)
- Mini brand manual
- Files: AI, PDF, PNG, SVG
THE PROCESS
- You send me a brief
- I present the concept with rationale
- We refine together
- I deliver everything, documented
THIS IS FOR YOU IF
You're building something real and want an identity that reflects it without the full strategic process. You need professional, consistent, ready-to-use design.
Need something more complete? Send me a message and we'll figure out which package fits.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Brenda
Brenda
Strategic Brand Systems and Narrative Design
- FromItaly
- Member sinceOct 2024
- Avg. response time1 hour
Languages
English, Spanish, Italian
I am Brenda, a visual designer specialized in creating brand identities developed from solid concepts, narrative sensitivity, and a strong attention to detail. My work is built on a perspective shaped by traveling, observing, and learning to read the stories that inhabit every place.
In every project, I seek to understand the essence and voice of the brand to transform them into systems that are not only aesthetic but capable of resonating and creating real bonds.
FAQ
What's the difference between the Basic, Standard, and Premium packages?
Basic includes 1 typeface, 1 application, and 1 revision. Standard adds a second typeface, a second application, and 2 revisions. Premium includes iconography, a full brand book, 3 applications, and 3 revisions — the most complete version.
What information do you need from me to get started?
A brief, or at the very least: what your brand does, who it's for, and what makes it different. If those answers are fuzzy, we can work through them together before we begin.
How does the process work from start to finish?
You fill out a brief → I study your brand and present the logo concept with rationale → we refine together → I deliver all files packaged and documented. You'll always know what stage we're at.
Do you deliver editable source files?
Every package includes editable vector files in Adobe Illustrator (.ai) format — all logo versions, color swatches, and typography setup. Figma files available as an add-on.
Can I upgrade to a more complete package after starting here?
Yes. If during the process you feel you need strategic depth or product design, I offer two other packages — one focused on brand strategy and one that includes product design. The work already done applies toward the new scope.
