
Amit Singh
Certified Google Ads PPC Expert and Local SEO
Skills

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Portfolio
Work experience
Digital Marketing Manager
MasterAire • Full-time
Dec 2024 - Apr 2026 • 1 yr 4 mos
Roles & Responsibilities Planned and managed Google Ads and Facebook Ads campaigns to increase brand visibility, drive traffic, and generate leads. Conducted keyword research, competitor analysis, and market research across different countries and industries. Managed and optimized PPC landing pages to improve ad relevance and conversion rates. Planned and implemented on-page SEO strategies, including keyword optimization, meta tags, internal linking, and content optimization. Created and optimised blog posts, articles, and press releases to drive organic search growth. Used Google Analytics and Search Console to track traffic, conversions, user behaviour, and campaign performance. Regularly monitored campaign and SEO data and made improvements based on performance. Key Achievements Increased organic website traffic by 40–60% through SEO and content optimization. Improved targeted keyword rankings by 30–50% within 6–12 months. Increased qualified leads by approximately 25–40% through Google Ads and landing page optimization. Improved PPC conversion rates by 20–30% through keyword, ad copy, and landing page optimization. Reduced wasted Google Ads spend by approximately 15–25% through regular campaign optimization. Managed monthly Google Ads budgets of $10K+ while focusing on lead quality and ROI. Improved website visibility and engagement through ongoing SEO, content, and analytics-driven