Amjad M

Social Media Manager & Digital Marketing Specialist

Consulting • Full-time

Oct 2023 - Present • 2 yrs 11 mos

As Social Media Marketing Manager & Meta Ads Specialist at Dunya Consultants Pvt. Ltd., I manage social media marketing, content strategy, and paid campaign execution for student recruitment and study-abroad services — building brand visibility and generating quality student inquiries across Facebook, Instagram, LinkedIn, and TikTok. My approach: • Planned and executed social media strategies aligned with admission intakes and business goals • Managed Meta Ads campaigns focused on WhatsApp inquiries, lead generation, event promotions, and study-abroad services • Directed content creation for admission updates, visa success stories, student testimonials, university visits, and open days • Tracked campaign performance across reach, engagement, CTR, CPL, and conversion trends • Coordinated with counselors, designers, and branch teams for timely, aligned campaign execution Results: ✅ Increased Facebook & Instagram engagement by 200% within 6 months ✅ Managed PKR 5M+ in Meta Ad spend for lead generation campaigns ✅ Produced 800+ high-converting creatives — posts, reels, carousels, videos & banners ✅ Improved campaign performance through continuous audience testing, creative optimization, and funnel strategy This project reflects my ability to run performance driven social media and paid ad strategy in a lead-generation-heavy, service-based industry, turning engagement into real student inquiries and enrollments. Social Media Marketing, Meta Ads, Lead Generation, Content Strategy, Campaign Management