Amos Alex

: Zenfolio Website Optimization and Conversion Upgrade

May 2025 - Present • 1 yr

Golden Hour Photography had an existing Zenfolio website that looked decent but was underperforming in terms of conversions. Traffic was coming in, but inquiries were low. I approached this as a conversion optimization project rather than a full redesign. First, I analyzed user behavior to identify friction points. It became clear that the booking process was not intuitive and key information was buried. I reorganized the layout to prioritize high-converting elements. Services were clearly defined, pricing guidance was introduced, and strong call-to-action sections were strategically placed throughout the site. Gallery presentation was refined to highlight the best work upfront instead of overwhelming visitors with too many images. I also improved page structure to create a smoother flow from discovery to inquiry. Customization within Zenfolio allowed me to adjust spacing, alignment, and visual emphasis, making the site feel more intentional and professional. Additionally, I implemented SEO improvements and optimized image loading to enhance both visibility and performance. The impact was immediate. The client experienced a noticeable increase in inquiries without increasing traffic, proving that the issue was not visibility but conversion. The website became a reliable tool for generating consistent leads.

Enterprise SharePoint Intranet Design and Workflow Automation

Feb 2025 - Present • 1 yr 3 mos

Northbridge Consulting needed a centralized digital workspace to improve internal communication, document access, and team collaboration. Their existing SharePoint environment was underutilized, disorganized, and lacked automation, which slowed down daily operations. I redesigned their SharePoint site from the ground up, focusing on usability, structure, and scalability. The first step was mapping out how different departments interacted with information. Based on this, I built a clean intranet structure with clearly defined hubs for HR, operations, and project management. The visual design was customized to reflect the company’s branding while maintaining a professional and intuitive interface. I ensured that navigation was simple, reducing the number of clicks needed to access key resources. On the automation side, I implemented workflows using Power Automate. This included document approval processes, onboarding workflows for new employees, and automated notifications to keep teams aligned. These automations reduced manual follow-ups and improved accountability across departments. I also optimized permissions and document libraries to ensure secure and organized access to information. Training was provided to staff to ensure smooth adoption. After launch, the company experienced a significant improvement in internal efficiency. Teams were able to collaborate more effectively, and routine processes that previously took hours were completed automatically within minutes.

Zenfolio Website Redesign for Portrait Photography Brand

Oct 2024 - Present • 1 yr 7 mos

Urban Lens Collective had a functioning Zenfolio website, but it lacked structure and clarity. Visitors were overwhelmed by too many galleries and unclear navigation, which hurt conversions. My focus was on simplifying the experience without losing content depth. I began by restructuring their gallery hierarchy, grouping similar shoots into curated collections that were easier to browse and visually cohesive. Next, I redesigned the homepage and key pages to guide visitors through a clear journey. Instead of dumping all content upfront, I introduced intentional sections that built trust step by step, from portfolio highlights to testimonials and booking prompts. Customization within Zenfolio was pushed beyond default limitations. I adjusted layouts, spacing, and visual hierarchy to create a more polished and professional feel. Typography and color usage were refined to align with their brand identity. Performance optimization was another key focus. I reduced unnecessary elements, improved load speed, and ensured images were displayed at optimal resolutions. The result was a cleaner, more strategic website that felt effortless to navigate. The client saw a measurable improvement in client inquiries and received consistent feedback from visitors praising the site’s clarity and professionalism.